{"title":"REBRANDING SALE","description":"\u003cp dir=\"ltr\"\u003eOMMA has grown up.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhen we started, OMMA was a young girl searching for herself, and tea, as a daily ritual, helped her along the way. It still does. But the values behind the brand have grown from that girl into an adult, and she no longer sits at the centre of our story.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eWhat stays is the comic format, and the stories. Our new tins will look more closely at the farmers we work with: their history, their traditions, the way they grow their tea. Each tin becomes a memory of a meeting, an interpretation of a moment.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eBefore that new chapter begins, this is your chance to own the tins in our original design. These are the last ones we'll ever make, and in a way they are already collector's pieces.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eMore on the rebrand soon, and on why every tea is an adventure.\u003c\/p\u003e","products":[{"product_id":"matcha-40g-tin","title":"抹茶 signature omma matcha okumidori, 40g","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eBy Takeshi-san, Miyazaki • 40g • young walnut, sesame, sweet fig\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eTakeshi-san and his family are no ordinary tea processors. At least ten hours a day, they hand-roast tencha. Takeshi-san calls it his meditation — a search for an aroma and flavour he still hasn't found.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eHis wife harvests the leaves. She's the only woman among the men on the farm, and every leaf passes through her hands before it reaches the machine. Takeshi-san calls her his anchor. Spend an hour with them, and you'll understand why.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eThis is our signature matcha — the same one we use for every drink in the café.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIs OMMA Matcha \"ceremonial\"?\u003c\/strong\u003e You won't hear the word \"ceremonial\" in Japan — it's a term for high-quality first-harvest matcha traditionally drunk in the tea ceremony. You make OMMA ceremonial yourself: when you give yourself a pause — bowl, steam, a few unhurried minutes.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow to prepare\u003c\/strong\u003e Classic matcha (usucha): sift 3g of matcha into a bowl, add 60–70ml of hot water (about 80°C), whisk in a \"W\" motion until light foam forms. Drink immediately, while warm.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eRecipe ideas:\u003c\/em\u003e hot latte (whisk a shot of matcha — 3g + 40ml water — add hot frothed milk) · matcha yuzu tonic (a spoon of yuzu marmalade, ice, tonic, and a shot of matcha on top)\u003c\/p\u003e","brand":"omma","offers":[{"title":"Default Title","offer_id":52996642177370,"sku":"M-OKU-TIN-40","price":26.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9343\/0874\/files\/DSC02806_fd4c2a2f-88ba-45d8-8468-6c21d8135495.jpg?v=1768220550"},{"product_id":"matcha-yuki-gokou","title":"ごこう premium omma matcha gokou, 40g","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eNotes: \u003c\/strong\u003eSubtle natural sweetness, reminiscent of steamed greens and delicate white chocolate. A deep green hue signals its depth, unfolding in layered, nuanced flavors. The finish is smooth and serene—a clean, calm aftertaste with a soft, creamy mouthfeel. This exceptionally rare matcha is handcrafted in very limited quantities, made with care, patience, and devotion to every detail.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eArea:\u003c\/strong\u003e ujitaway, kyoto\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eCultivar: \u003c\/strong\u003egokou, first-flush, spring harvest\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eBrewing: \u003c\/strong\u003eadd 3g of matcha to your bowl, 10ml of water 80 degrees, whisk koicha style into paste, then add about 70-100 ml of water and whisk usucha style. enjoy\u003c\/span\u003e\u003c\/p\u003e","brand":"OMMA","offers":[{"title":"Default Title","offer_id":53119515525466,"sku":"M-GOK-TIN-40","price":45.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9343\/0874\/files\/Screenshot2026-03-03at04.48.26.png?v=1772513359"},{"product_id":"omma-matcha-samidori-20g-uji","title":"れいせい omma matcha samidori, 20g","description":"\u003cp\u003e\u003cspan\u003eMatcha Samidori れいせい \/ OMMA Specialty Matcha \/ Limited Drop\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCultivar: Samidori\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHand-picked in the Gokashō area of Uji by a sixth-generation, award-winning tea farmer, this extremely limited Samidori matcha represents the heart of Japan’s oldest matcha tradition. Their family has crafted tea since the Edo period, cultivating fields along the Uji River using time-honoured Uji methods — under-cover growing and natural-style farming.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHarvested only once a year in spring, each leaf is carefully picked, steamed, dried, shaped, and ground slowly on a stone mill. The result is a vibrantly green matcha with a deep, rich aroma and a smooth, calming umami unique to Uji’s native varieties.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBest enjoyed pure — as koicha or usucha — to experience its gentle, peaceful character.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGentle • Calm • Peaceful aroma • Refined Umami\u003c\/span\u003e\u003c\/p\u003e","brand":"OMMA","offers":[{"title":"Default Title","offer_id":53518057898330,"sku":"M-SAM-TIN-20","price":41.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9343\/0874\/files\/DSC04260_829977f4-8f1a-4cdb-bfad-6b4a3a880fda.jpg?v=1778072778"},{"product_id":"やぶさみどり-omma-matcha-aabukita-samidori-40g-tin","title":"やぶさみどり omma matcha yabukita+samidori, 40g tin","description":"\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eA collaboration of two family farms, Kagoshima • 40g • poppy, toasted pumpkin seed, prune\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003eJapan recognises around 130 tea cultivars. We picked two and blended them: yabukita gives freshness and brightness, samidori gives softness and depth. Together they make a full-bodied yet surprisingly light matcha — ideal for lattes, for any mixed drink, and on its own, with nothing extra needed.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eIs OMMA Matcha \"ceremonial\"?\u003c\/strong\u003e You won't hear the word \"ceremonial\" in Japan — it's a term for high-quality first-harvest matcha traditionally drunk in the tea ceremony. You make OMMA ceremonial yourself: when you give yourself a pause — bowl, steam, a few unhurried minutes.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eHow to prepare\u003c\/strong\u003e Classic matcha (usucha): sift 3g of matcha into a bowl, add 60–70ml of hot water (about 80°C), whisk in a \"W\" motion until light foam forms. Drink immediately, while warm.\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cem\u003eRecipe ideas:\u003c\/em\u003e hot latte (whisk a shot of matcha — 3g + 40ml water — add hot frothed milk) · matcha yuzu tonic (a spoon of yuzu marmalade, ice, tonic, and a shot of matcha on top)\u003c\/p\u003e","brand":"OMMA","offers":[{"title":"Default Title","offer_id":54233248301402,"sku":"M-YS-TIN-40","price":20.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0765\/9343\/0874\/files\/Screenshot2026-04-02at10.33.40.png?v=1775122483"}],"url":"https:\/\/omma.world\/collections\/rebranding-sale.oembed","provider":"OMMA","version":"1.0","type":"link"}